WordPress to Shopify Migration
Moving WooCommerce to Shopify with products, customers, orders and URLs migrated intact, and rankings verified rather than hoped for.
The risk in a store migration is search traffic, not products
Moving products is a data exercise and it is largely solved. The risk sits in URLs. WooCommerce and Shopify structure product, collection and pagination paths differently, and Shopify constrains what you can change. Without a complete redirect map, a store loses organic traffic on the day it switches.
The second risk is the long tail: variant URLs, filtered collection pages, old campaign paths and product URLs that changed when a slug was edited three years ago. These rarely appear in a sitemap and frequently appear in Search Console.
So we build the redirect map from your actual crawl and Search Console data rather than from the product export, and verify every URL against staging before DNS moves.
Teams that start here often pair it with WordPress to headless migration, API integration and web app development.
The products always arrive. It is the eight hundred old URLs nobody remembered that decide what happens to your traffic.
Where store migrations lose money
Four gaps that surface as a traffic drop in week one.
Only current product URLs are mapped, so historical slugs, filtered collections and pagination return 404s.
Orders are treated as unimportant and left behind, so support cannot answer questions about anything bought before the switch.
Customers are imported without a password migration path and are never told, so login failures arrive as support tickets.
Titles, descriptions and structured data are regenerated by a theme, silently changing every listing in search results.
What a store migration covers
Data, URLs and search position preserved together.
Products, variants, images, inventory, collections and metafields mapped into Shopify structures rather than approximated.
Customers imported with an invitation-based password flow, and historical orders preserved so support keeps its context.
Built from crawl and Search Console data, covering historical slugs, filters and pagination, with every rule tested.
Titles, descriptions, canonicals and product structured data ported and diffed page by page before cutover.
Your existing design rebuilt in Shopify with performance scopes, or a new theme if that is the intent.
WooCommerce plugin functionality mapped to Shopify apps or custom code, with the scope stated clearly.
From catalogue audit to cutover through controlled rollout
Verified against a crawl before DNS moves.
Catalogue structure, plugin functionality, URL patterns and current search performance documented as the baseline.
Products, customers and orders imported into a development store and reconciled against source counts.
Design implemented with performance scopes, using real catalogue data rather than placeholders.
Redirect map applied to staging and crawled, with every source URL confirmed to resolve correctly.
DNS switch with redirects live, followed by crawl error and rankings monitoring.
The stack behind our Shopify migrations
Shopify where it is strong, custom code where it is not.
Shopify handles checkout, payments and PCI scope, which is most of the reason to move.
Scripted, idempotent imports reconciled against source counts rather than manual CSV work.
Redirects built from real crawl data and verified before cutover.
ERP, accounting and fulfilment reconnected with idempotent writes.
What this looks like in production
Eight hundred forgotten URLs found before cutover
A home goods retailer with four thousand products was moving off WooCommerce after repeated checkout failures under campaign traffic. Their previous agency had scoped a migration based on the product export alone.
Crawling the live site and pulling Search Console data found roughly eight hundred URLs receiving organic traffic that appeared in no sitemap: old slugs, filtered collections and paginated category pages. Migrating on the export alone would have 404d all of them.
With those in the redirect map and verified against staging, organic traffic held through cutover and checkout conversion improved because Shopify simply did not fall over under load.
Migrations judged on traffic, not on product counts
We build the redirect map from your crawl and Search Console data, then verify every URL against staging before DNS moves.
We move one slice at a time behind a router, with both systems live, so every step is small and every step is reversible.
A working demo and a written note every Friday covering what shipped, what slipped and what it means for the date. No status theatre.
Nothing goes live in one jump. We run in parallel or behind a flag until the numbers say it is safe to switch over.
